Improving the results of your Google Shopping efforts is a constant struggle. Luckily there are many resources to be found. In this short blog, we discuss some of the best books that every Google Shopping user should own. For some it will be mandatory reading, for others, they will serve as useful reference books about the details of the Merchant Center or bidding strategies.
1 – The Business Owner’s Guide to Google Shopping: How to Do More with Less with Google Shopping
This book, written by seasoned Google Shopping veteran Mark Hammersley
2 – Make Each Click Count Using Google Shopping: Revealing Profits & Strategies
Online marketing guru Andy Splichal
3 – Mastering Google AdWords: Step-by-Step Instructions for Advertising Your Business
There are relatively few books specifically dedicated to Google Shopping or the Merchant Center. This book by online entrepreneur Noah Gray
4 – Google Shopping Secrets: The secret math behind Google shopping feeds (FREE!)
Although there are a lot good online resources on specific elements of Google Shopping or the Merchant Center, it is always useful to have a good reference book lying within your grasp at all times (on paper or on an ereader). All of the above mentioned books are valuable and will repay themselves many times over with the improvements you could make from their insights.